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Marketing Senior Manager - Retail

at CVS Health

Posted: 3/14/2019
Job Reference #: 914651BR

Job Description

Job Title :
Marketing Senior Manager - Retail
Job ID :
Location :
RI - Woonsocket
Street Address :
1026 Park East Dr
Category :
Description :
Job Description
At CVS Health, we are a pharmacy innovation company focused on helping people on their path to better health. A core part of our strategy is to deliver the consumer Health and Beauty from the Heart in all our Marketing touch points and customer experiences. We are looking for a performance based Marketer to join our team to help grow a key area of our beauty business, Personal Care. We are looking for an analytical Marketer with strong creative and strategic thinking ability to build plans to connect with our consumers through various media channels in an effort to drive beauty sales, customers, and preference in a fragmented space. The ideal candidate will have high-energy and will be able to bring previous experience to hit the ground running, while learning more Marketing leadership to think big and drive business results. This role is ideal for a dynamic marketer with beauty brands and digital experience partnering closely with merchant leaders in our beauty business you will help deliver business plans through insight based breakthrough marketing programs for the Beauty category. You’ll also be responsible for developing relationships with key Consumer Product Goods (CPGs) partners to collaboratively "win" with shoppers by addressing their "unmet" shopper needs. Additionally, this senior manager will be accountable to driving measurable sales impact - an awareness and comfort level with Marketing Analytics and performance based Marketing is key.

With direction from the Beauty Marketing Director, this person will be developing the Marketing strategy and communications plans for our beauty club program by preparing competitive analysis, compiling customer insights, leveraging analytics to recommend next steps for optimizing campaigns, and putting together materials to communicate strategy to both internal and external partners. Active, ongoing managing and updating of the monthly and weekly Marketing calendar for Beauty will be a core responsibility.

Lead the execution of marketing strategies and tactics across paid, earned, and owned channels. Tactics include radio, search, display, social, email, direct mail, in-store, and more. This will require active partnership with external creative and media agencies. The ability to be a collaborative partner, while providing clear feedback to agency partners, to stay on time and on budget is key.

Manage and develop strong, collaborative relationships with Business Partners across the organization to ensure marketing initiatives meet launch and in-market deadlines.

With support from Beauty Marketing Leadership, impact and influence core CPG partners to participate in co-branded Marketing opportunities. Build presentations to share with CPG partners and manage co-branded Marketing plans from ideation through implementation.

Manage any budget lines for Beauty Marketing. Process invoices on time and with accuracy to ensure we stay on budget.

Be able to negotiate compromises, have difficult conversations, and manage up/across/down within and across teams in a positive and collaborative spirit.

Ensure all marketing materials are on-strategy and meet marketing, brand, and legal guidelines.

Be able to negotiate compromises, have difficult conversations, and manage up/across/down within and across teams in a positive and collaborative spirit.

Ensure all marketing materials are on-strategy and meet marketing, brand, and legal guidelines.

Required Qualifications
5+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding.

3+ years of cross-functional leadership experience.

2+ years of retail marketing or retail agency/strategy experience.

2+ years of digital marketing experience including examples of testing and validating emerging opportunities

1+ years of brand or category management experience a plus

Proven ability to translate consumer insights into business opportunities

2+ years of experience working with an external agency partner - ability to provide strategic direction, feedback and ensure creative is delivered on strategy

2+ years of content marketing and loyalty program experience

A thirst for data driven Marketing - where data, technology, and creativity meet.

Enjoys managing multiple projects at once, in a fast-paced environment where collaboration and attention to detail are keys to success and priorities can change quickly

Consistently demonstrates willingness to take on new responsibilities

Consistently demonstrates professionalism, reliability, accountability, and flexibility, in working with others.

Creative yet analytical outside of the box thinker who is capable of coming up with unique solutions

Communicates effectively at all levels, across departments, and with Business Partners

Solicits feedback regularly to improve performance; comfortable giving and providing difficult or constructive feedback

Exposure to multiple marketing channels and vehicles, including mass media - digital and traditional - including owned digital assets (e.g. site and landing page) to ensure a smooth online and offline customer experience post media exposure

Decisive and effective problem-solving ability with an understanding of how to effectively escalate problems or concerns to management.

Active listening skills

Strong knowledge of PowerPoint, Excel, Outlook, Word.

Preferred Qualifications
Experience with retail and/or CPG is a plus.

Experience in creating campaigns that drive results in the beauty category is a plus.

Experience with loyalty programs is a plus

A passion for beauty consumer behavior and digital innovation

Bachelor's degree

Business Overview
CVS Health, through our unmatched breadth of service offerings, is transforming the delivery of health care services in the U.S. We are an innovative, fast-growing company guided by values that focus on teamwork, integrity and respect for our colleagues and customers. What are we looking for in our colleagues? We seek fresh ideas, new perspectives, a diversity of experiences, and a dedication to service that will help us better meet the needs of the many people and businesses that rely on us each day. As the nation’s largest pharmacy health care provider, we offer a wide range of exciting and fulfilling career opportunities across our three business units - MinuteClinic, pharmacy benefit management (PBM) and retail pharmacy. Our energetic and service-oriented colleagues work hard every day to make a positive difference in the lives of our customers.

CVS Health is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, ethnicity, ancestry, color, religion, sex/gender (including pregnancy), national origin, sexual orientation, gender identity or expression, physical or mental disability, medical condition, age, veteran status, military status, marital status, genetic information, citizenship status, unemployment status, political affiliation, or on any other basis or characteristic prohibited by applicable federal, state or local law. CVS Health will consider qualified job candidates with criminal histories in a manner consistent with federal, state and local laws. CVS Health will not discharge or in any other manner discriminate against any Colleague or applicant for employment because such Colleague or applicant has inquired about, discussed, or disclosed the compensation of the Colleague or applicant or another Colleague or applicant. Furthermore, we comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW and EEO IS THE LAW SUPPLEMENT

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. If you require assistance to apply for this job, please contact us by clicking Advice and Counsel

CVS Health does not require nor expect that applicants disclose their compensation history during the application, interview, and hiring process.

For inquiries related to the application process or technical issues please contact the Kenexa Helpdesk at 1-855-338-5609. For technical issues with the Virtual Job Tryout assessment, contact the Shaker Help Desk at 1-877-987-5352. Please note that we only accept resumes via our corporate website:

Application Instructions

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