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Business Analyst- Marketing campaign management - Senior Consultant

at CVS Health

Posted: 3/1/2019
Job Reference #: 893369BR
Keywords: compliance

Job Description

Job Title :
Business Analyst- Marketing campaign management - Senior Consultant
Job ID :
Location :
RI - Woonsocket
Street Address :
1 CVS Drive
Category :
Description :
Job Description
The Campaign Portfolio Management will develop into an expert using campaign relationship management (CRM) platforms and assists others on the team in utilizing the systems effectively. This position is a blend of marketing operations, marketing management, and marketing data analysis. Additional job functions may include, but not be limited to: * Strategic liaison with business owners (Product, Marketing, & Government) to support business objectives/timelines; * Strategic Liaison with internal CVS Caremark subject matter experts to support the execution of list pulls for communication programs; * Strategize with Product and Marketing teams to design efficient and effective marketing campaigns to maximize the return on investment (ROI) and response rates of their programs; * Partner with Marketing Analytics to incorporate insights from analysis and reporting to enhance existing campaign performance; * Provide clients with program implementation cost and timeline estimates and manage the charge-back process for programs requiring Campaign Targeting funding; * Provide consultation to improve program effectiveness, process improvements and efficiencies in the execution of communication programs and Campaign Targeting processes; * Ensure compliance with best practices and required approvals are obtained in support of Aprimo Portfolio Management solutions; * Leading the planning and methodology development for program requirements, procedures and best practices; * Ensure compliance with campaign targeting best practices, SOP's, regulatory and Privacy requirements. Campaign Management - Strategy & Execution * Develop marketing campaign strategies and activity plans that use channels effectively and that will achieve campaign objectives; * Works closely with analysts to acquire data needed to build campaign strategies; * Translates campaign and business goals into actionable customer targeting and contact strategies to drive campaign performance; * Collaborates with Product and Marketing teams to understand objective, lead strategy, and ensure effective execution of marketing campaigns; * Shares best practices with stakeholders and across campaign management team with peers; * Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget; * Presents results and recommendations for campaign strategies for marketing teams; * Manages implementation of marketing campaigns including: o Working with the business, develops an understanding campaign strategy and execution points; o Serves as project manager to drive campaign execution; o Performs quality assurance checks against the data; o Makes recommendations around possible customer segments to target; o Establishes performance metrics across campaigns; o Delivers campaign reports, dashboard, and other reports; o Identifies and documents CRM system functional requirements to expand campaign management capabilities; o Assists CRM development team in activating new functionality; o Execute with excellence using marketing automation and other customer journey tools for Product and Marketing campaigns. Campaign Analysis and Reporting * Develops a deep understanding of CVS Health’s customer data, segmentation schema and transactional data; * Monitor overall campaign performance


Required Qualifications
To be considered for this very important and highly visible opportunity, candidate must have a minimum of 3 years of demonstrated business analysis and project management experience along with a minimum of 2 years’ experience in database marketing with an emphasis on campaign design. Your experience will include leading cross functional initiatives, deploying campaigns using a campaign relationship management (CRM) system and direct-to-consumer CRM system such as IBM/Unica, Teradata/Aprimo or SDL/Alterian. Advanced experience with Word, Excel, PowerPoint and Visio is required. Preferred Qualifications: * Healthcare/Life Sciences/Retail/Financial industry experience; * * Excellent verbal and written communication skills; * Strong attention to detail.

Preferred Qualifications
Understanding of PBM Industry and Mail Pharmacy applications; * Digital marketing / Database marketing / Campaign operations experience; * Testing expertise in database platforms like Teradata and Oracle including designing and manipulating test data; * PMI or other project management certification; * Teradata(Aprimo) MRM experience is a plus; * Teradata/SAS/ANSI SQL experience is a plus;

Bachelor’s degree (BA/BS) in Business, Computer Science, Information Technology, Marketing, Statistics or other data related fields or equivalent experience required.

Business Overview
CVS Health, through our unmatched breadth of service offerings, is transforming the delivery of health care services in the U.S. We are an innovative, fast-growing company guided by values that focus on teamwork, integrity and respect for our colleagues and customers. What are we looking for in our colleagues? We seek fresh ideas, new perspectives, a diversity of experiences, and a dedication to service that will help us better meet the needs of the many people and businesses that rely on us each day. As the nation’s largest pharmacy health care provider, we offer a wide range of exciting and fulfilling career opportunities across our three business units - MinuteClinic, pharmacy benefit management (PBM) and retail pharmacy. Our energetic and service-oriented colleagues work hard every day to make a positive difference in the lives of our customers.

CVS Health is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, ethnicity, ancestry, color, religion, sex/gender (including pregnancy), national origin, sexual orientation, gender identity or expression, physical or mental disability, medical condition, age, veteran status, military status, marital status, genetic information, citizenship status, unemployment status, political affiliation, or on any other basis or characteristic prohibited by applicable federal, state or local law. CVS Health will consider qualified job candidates with criminal histories in a manner consistent with federal, state and local laws. CVS Health will not discharge or in any other manner discriminate against any Colleague or applicant for employment because such Colleague or applicant has inquired about, discussed, or disclosed the compensation of the Colleague or applicant or another Colleague or applicant. Furthermore, we comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW and EEO IS THE LAW SUPPLEMENT

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. If you require assistance to apply for this job, please contact us by clicking Advice and Counsel

CVS Health does not require nor expect that applicants disclose their compensation history during the application, interview, and hiring process.

For inquiries related to the application process or technical issues please contact the Kenexa Helpdesk at 1-855-338-5609. For technical issues with the Virtual Job Tryout assessment, contact the Shaker Help Desk at 1-877-987-5352. Please note that we only accept resumes via our corporate website:

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!